SEO In-House Specialist – Organic Google Rankings - Social Media
Professional Services Corporation - Toronto, ON

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Job Overview:
We are currently searching for an experienced SEO Specialist (In-House) who will be responsible for the planning and implementation of key SEO strategies including the following: optimizing on page site elements, content creation, and off page link building techniques. You will be part of a team that consists of graphic designers, writers, a marketing manager and others. We believe in SEO and are looking to bring it in-house as we build our next essential department.

Job Description:

  • Identify SEO growth opportunities – content, keyword selection, internal linking, site architecture and other on-page factors
  • Employ white-hat link building strategies - mainly by link prospecting and outreach
  • Technical optimization – site speed, canonicalization, robots.txt, xml sitemap, schema and microdata
  • Monitor key metrics using analytics tools
  • Generate linkable asset and content ideas for viral marketing
  • Identify and analyze competitor techniques

Desired Skills and Experience:

  • Minimum of 2-3 years direct SEO experience with proven track record of improving search rankings
  • Comprehensive understanding of search engine ranking factors and on-site SEO
  • A knack for digital marketing and other forms of inbound marketing
  • Intimate knowledge of SEO tools
  • Understanding of front-end web development (HTML/CSS/JavaScript)
  • Deep experience in keyword research
  • Strong Excel skills
  • Excellent verbal and written skills.

About this company
A full service communications firm that helps businesses bridge communication gaps with clarity. We help companies currently looking to...