Account Executive - PR
Techbent - Calgary, AB

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Supporting the Principal through directed client communications strategy, PR, marketing, events, media relations, reporting & analytics, and administration duties. Business development to bring new clients on board is encouraged, but not expected.

Duties include:
Communications Strategy
Assist in creating client communications strategies including 12 month tactical calendars, audience segmentation reports and conducting competitor research

Public Relations
Build long term relationships with magazine, radio, TV, newspaper, and online journalists, editors and bloggers to maximize client awareness and client brand building opportunities through these relationships
Target media list creation
Proactive client story pitching
Writing client press releases, stories and blog posts
On-going media relations

Marketing Programs
Help with executing client marketing plans in a cost effective manner
Coordinate and oversee all client social media programming
Act as client community manager when needed
Focus on cost effective “gorilla” marketing tactics

Promotional and Event Activities
Help with the coordination, development, and execution of creative promotional activities and events for client events and trade shows
Research and recommend the most effective events and trade shows for clients to attend or sponsor
Develop and compile quarterly and annual client events and tradeshows schedules for approval by the Principal
Manage every aspect of all events and trade shows including booking, staff schedule, booth preparation, inventory, special promotions, customer invitations, etc.
Responsible for organizing all event set up and tear down

Partnership Programs
Create innovative Partnership Programs for clients. The programs and partnerships should maximize client awareness and client brand building opportunities
Assist with recruitment of potential client partnerships
Maintain regular contact with client partnerships to ensure that client brands are promoted and leads are generated

Tracking
Create client lead and story tracking systems and reports for all PR and Marketing activities so that results and effectiveness of each can be analysed
Present monthly client summary report to the Principal
Help to compile quarterly client reporting
Develop and execute client competitor reports
Provide the Principal with a weekly overview status report on all work functions
Consistently maintain all reports

Admin
Basic admin duties – filing, email replies, meeting organization, etc.
Database creation and updating
Company reporting functions
Research

Requirements:
Speak, read and write English fluently
Skills on MS Office suite. Word, Excel, Power Point, Outlook
University Degree in communications, PR, marketing or related field
2+ years of relevant experience (new grads welcome to apply)
Highly motivated, positive attitude
Professional attire and presentation
Require automobile
Skills in establishing and maintaining cooperative working relationships with other employees and contractors
Excellent time management skills and ability to work autonomously


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About this company
Techbent is a recruiting company that helps small and medium-sized businesses to grow aggressively. We assist emerging companies, including...