Although Supercuts styles itself as a neighborhood unisex hair salon, the chain targets male clients who want convenience (no appointments necessary) and affordability. The cut-rate haircut chain is a subsidiary of Regis Corporation, the world's largest operator of hair salons. With about 2,150 company-owned and franchised outlets, Supercuts accounts for some 17% of its parent company's approximately 12,700 salons. Supercuts salons are typically located in strip centers in the US, Canada, the UK, and Puerto Rico. Supercuts was founded in the 1970s and performs more than 100,000 haircuts (for an average price of $17) and 1,200 hair colors daily.
The hair-cutting concept appeals to men, women, and children. Men, though, comprise about 66% of its customer base. To cater to this clientele, parent Regis is test-marketing a concept for men called Raze to compete against the likes of Sport Clips.
Like hair, the Supercuts chain continues to grow, albeit more slowly than in recent years. It expanded its network of stores in 2011 by building two dozen salons and buying back more than 70 franchises. Despite the downturn in the economy, Supercuts now has more about 10 more salons than it did in 2009.
Service, as opposed to the sale of hair care products, accounts for about 89% of Supercuts revenues. The no-frills salons sell hair care products, including Paul Mitchell, American Crew, Biolage, Nioxin, Redken, and other brands.