In December 1978, Ibuka said to Morita, "Don't you think a stereo cassette player that you can listen to while walking around is a good idea?" Two months later, Morita called a meeting at Sony HQ. He held up a model of the first ever portable music player and said, "This is the product that will let young people listen to music all day – they'll take it everywhere with them." Four months later, the Walkman® was released. They brought their skills together to create a truly unique and innovative Sony product yet again. It's a tradition that we continue today.
Sony Electronics has over six decades of innovation to our name, and we continue to drive the market forward. From the world's first Walkman to our latest 4K television, Sony stands for creativity and innovation. We pride ourselves on having employees who match up to those values and will continue to move us forward.
At Sony, we're not just about creating products. We're about inspiring life, capturing moments and introducing imagination to everyone. All pretty big things. But none of it just happens. It takes heart, passion and drive.
We're engineers, sales professionals, creators and leaders, but above all else we're innovators - each and every one of us. By creating products that people never thought could be, our team enlivens the senses and maybe even inspires the world. – less