Sony is synonymous with consumer electronics. It's especially big in TVs and game consoles like PlayStation3. Officially named Sony Kabushiki Kaisha, the company designs, develops, manufactures, and sells a host of electronic equipment, instruments, and devices for consumer, professional, and industrial markets. Professional products include semiconductors and components. A top global media conglomerate, Sony boasts additional assets in the areas of music (Sony Music Entertainment), film (Sony Pictures Entertainment and Sony Digital Production), DVDs (Sony Pictures Home Entertainment), and TV (Sony Pictures Television). Sony also has several financial services businesses and an advertising agency in Japan.
Sony's primary manufacturing facilities are located in Asia, including Japan where it is headquartered. Japan is also its single largest market by sales (32% in fiscal 2012). The US, China, and Europe are also key markets.
Sony realigned its reportable segments in 2012 as part of a reorganization. The operations of the former Consumer, Professional & Devices (CPD) and Networked Products & Services (NPS) segments are now part of the Consumer Products & Services (CPS) -- the company's largest segment by sales -- and Professional, Device & Solutions (PDS) segments. CPS includes LCD televisions, Blu Ray disc and DVD players, digital and video cameras, PCs, and gaming consoles. Certain PlayStation products are marketed and distributed by Sony Computer Entertainment LLC and Sony Computer Entertainment Europe Ltd. PDS, the company's second largest segment, includes broadcast and other B2B products, as well as semiconductors and components.
A smaller business segment, Sony Ericsson, was renamed Sony Mobile in 2012. As a result of a reorganization that Sony is undertaking, plans to even further realign its business segments are under way.
Sales and Marketing
Sony's products are marketed worldwide by sales subsidiaries and unaffiliated distributors, as well as direct online sales. – less