Softmoc Employee Review

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Softmoc is the worst in retail.
Assistant Manager (Current Employee) –  Toronto, ON16 April 2014
SoftMoc off the bat seems like a great place to work, friendly staff in stores, awesome product to sell, you learn a great knowledge about shoes and other shoe products. They're a fast growing retailer and from the outside in, seems like a great place to work. This is far from the case.

SoftMoc's corporate culture is extremely negative.
Recently the implementation of a customer survey program has seen managers being given written warnings for customers deciding not to do the surveys and the company provides zero incentive to customers to do these. Store level staff are disciplined for not being able to sell shoe care products like cleaners and sprays, no matter how high your sales are. Despite strong sales performance, Softmoc insists you are not good enough.

The company mission is lost.
District and store managers want staff to focus on in store customers, yet customer service demands disregard of customers to send out website orders. If you don't comply, they harass you with messages and phone calls, instructing you to comply, even though they're not your boss.

Communication is extremely poor.
Store level employees receive no memos of policy changes which can cause chaos when issues arises, and customers blame the in store staff, and complain, which we are then blamed.

All power is reserved at head office.
Store management are not allowed to make any exception to rules, but the customer service department is, and they abuse it. This makes store staff look stupid for upholding policy.

Compensation is very poor for the what is expected by the staff,
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Softmoc pays below minimum wage with promise of commissions to exceed and make more (if below minimum wage is made you are bumped). Unless you work at a very high volume store, management makes very low wages but are expected to do the job of a sales person, staff supervisor, stock person (shipping and receiving), merchandiser, handle all customer service issues, order processor, and anything else asked by senior management. They also demand overtime during the holiday seasons, and overtime is based off a $7.25 base as oppose to minimum wage. Furthermore, they do not increase base based on cost of living increases or increases in minimum wage.

Softmoc uses store staff as scapegoats for all their problems. No matter what department or what issue.
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Pros
Great Discount for yourself and friends/family, Great selection of shoes, In store co-workers are awesome.
Cons
Negative corporate culture, Poor compensation, Poor senior management
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Productive and Easy Going Environment
Sales Associate (Former Employee) –  Newmarket, ON30 October 2017
Straight forward job with simple tasks, with a friendly environment. Management was also very nice and kept things in order; learned a lot and overall great experience
Pros
Competitive wage
Cons
Short Breaks
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Pay structure is ridiculous
Assistant Manager (Former Employee) –  Langley, BC19 September 2017
Associates were getting paid more than the assistant manager (me) even after months of badgering them to give me a raise that I was entitled to. There's plenty of room for advancement but pay is definitely not sufficient for the work load
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Overall rating

3.2
Based on 61 reviews
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Ratings by category

Work/Life Balance
3.2
Salary/Benefits
2.5
Job Security/Advancement
2.9
Management
2.8
Culture
3.2