National Brand Manager
Sleeman Breweries Ltd. - Delta, BC

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DESCRIPTION: Reporting to the Marketing Manager, the National Brand Manager (NBM) is responsible for management of a group of brands nationally.

Key Responsibilities include, but are not limited to:

  • Manages the annual and multi-year marketing planning process; providing strategic direction and performing analyses on key performance indicators.
  • As #1 stakeholder of the brand, is responsible for creative, branding, positioning, product, packaging and pricing strategies.
  • Develops annual ATL plans using promotions, media, public relations, research and innovation to optimize volume/share and revenue growth.
  • Manages agency relationships, creative development, media investments in order to deliver quality marketing, maximum impact, on time, on budget, with excellence.
  • Works closely with all Trade Marketing Managers and Brand Activity Managers in the development and execution of brand plans.
  • Manage marketing expenses within budget provided.
  • Ability to influence other without authority.


  • Minimum of a Bachelor’s degree in Business (Marketing) or Communications
  • Solid Marketing background - minimum 8 years relevant, senior level experience in Consumer Packaged Goods (CPG)
  • Superior presentation and influencing skills
  • Solid track record of developing and implementing strategic and tactical plans
  • Combination of superior creative and analytical thinker
  • Experienced in leading the management of and driving results from agency partners including, but not limited to, creative development, media-buying and P/R
  • Proven ability to work effectively in cross-functional teams, and engage effectively with all internal and external stakeholders
  • Proven people management skills, team player
  • A proactive self-starter who is able to multi task and work in a team environment
  • Demonstrated financial management skills
  • Results oriented
  • Strong business acumen
  • Requires a passion for the beer industry and embraces culture of continuous improvement
  • Excellent computer skills, including Excel, Word, PowerPoint, Outlook
  • Requires the flexibility to work extended hours and occasionally on weekends if necessary
  • Frequent travel required within Canada – up to 20%

Sleeman Breweries Ltd. Careers page online -

About this company
Sleeman Breweries is a leading brewer and distributor of premium beer in Canada and the third largest brewing company nation-wide. The...