Pros: individual freedom with regard to field work, family time, advice and continuing knowledge
Cons: no benefits, career advancement minimal, business integrity unstable
A typical day at Signarama begins with a production meeting. We break down current work-in-progress and also focus on evolving production and closing-job status. From 10a-3p, fieldwork consists of PR calls or gaining exposure in the area. In the field, an introduction, outline of products and services, and exchange of business cards is routine.
The knowledge of the sign industry is extraordinary. With a multitude of substrates, vinyls, and digital products, there is a service or product available for any sort of need. I have since gained experience in using a plot-cutter and large format printer. I study and keep updated on substrates, vinyls, and evolving digital products.
Management consists of the franchisee owner and graphic design/production manager. Although the franchisee is very busy, the production manager and I hold our own and continue production while the owner is in the field.
My co-worker was also in my graduating class at International Business College. We work well together and constantly communicate to remain current on production and WIP. The franchisee owner is extremely knowledgeable when it comes to construction, placement, building inspections, permits, etc. The sign industry fits with his past experience as a contractor for hospitals (30 years).
The constant juggle of communication with clients, old and new, became a daunting task. Job priority changes on a daily basis which makes it challenging to keep responses and follow-ups in line. Some days I would be pulled out of the field in order to assist in an installation. I may lose an entire day because of this.
I enjoy satisfying customer needs in a timely manner and watching their business come to life. Installations and production were very hands-on and beneficial to experience. I would say that I enjoyed participating in producing and installing a quality job for clients more than selling the job.