Key Account Manager Alc Bev - Ottawa
SearchWest Inc. - Ottawa, ON

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Overview

A dynamic national sales and marketing agency, representing international and domestic beverage alcohol producers of premium and prestige spirits, wine, and beer brands, is seeking a like-minded and experienced professional for the role of Eastern Ontario Chain Account Manager.
The successful applicant must have proven sales presentation and negotiating skills and strong interpersonal skills.
The preference will be given to those applicants who have knowledge of the business and prior work history in the beverage alcohol industry.
Purpose

To maximize the sales, shipment volume, and market share and enhance the portfolio’s position for future growth in the on-trade channel with a specific focus on National and Regional Chain accounts.
To manage and profitably grow our existing base business with a defined list of chain accounts while also securing new business with defined new accounts.
To educate and create brand awareness within the target market for the supplier’s brands.
To source, attend and evaluate any special events or Sponsorship opportunities for the Supplier’s brands.
To position the Supplier’s brands in the forefront of key accounts within the on-trade channel.
To execute promotional plans for the territory in keeping with brand objectives, within brand budgets.
To recommend, plan and manage on-trade activity in the country.
Duties and Responsibilities

Direct line reporting to the National Sales Manager.
Direct management of all the Supplier’s brands and activities in the on-trade channel.
Develop and foster new on-trade relationships as warranted in order to achieve set KPI’s.
Analyze business opportunities and develop account strategies in accordance with overall channel strategy
Maintenance of existing on-trade relationships.
Manage on-trade budget. Forecast, budget and track account revenues and costs. Maximize and track results.
Participate in the development and implementation of account’s financial support program, business building program and support Inventory Coordinator on supply chain programs.
Develop formal presentations for the Supplier’s portfolios for on-trade partners in order to gain listings and sales and consumer activation opportunities.
Responsible for creating and monitoring performance objectives and KPI’s of the regional on-trade team.
Coordinate regional sales execution efforts with the on-trade team and, when required, the provincial sales reps through the Provincial Managers.
Dotted line responsibility to the Provincial Managers when activities are within their region.
Recruit, hire and train part-time support staff as required to assist in execution of on-premise and consumer promotions.
Execute activities in order to achieve set KPI’s for the portfolio and report back effectiveness of programming and recommendations on changes if required.
Work with agency or PR companies as required in order to execute consumer activations.
Train agency personnel and on-trade staff on brand (and portfolio) key selling points.
Provide Marketing with guidance on POS and support requirements in order to succeed in KPI’s that have been outlined.
Prepare and submit monthly report to management team and summarize results from all sales calls and activations, coupled with a review of sales, listings and spend versus target/budget.
Monthly report to also include competitive insights as available.
Participate in key meetings with stakeholders as required.
Recommend participation in events that fall outside of on-trade responsibilities as warranted.


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