RE/MAX International knows there's no place like home, and it will help you get there. With some 90,000 real estate agents in a franchise network of independently owned offices in more than 75 nations, the real estate behemoth sells homes from Albania to Zimbabwe. Residential sales make up most of the company's business, but RE/MAX sells commercial property, too. RE/MAX also conducts real estate auctions and provides advisory and relocation services. The RE/MAX corporate logo, a red, white, and blue hot-air balloon, is more than symbolic: The company boasts one of the largest balloon fleets in the world. The company's colorful chairman Dave Liniger and vice chairman Gail Liniger co-founded RE/MAX in 1973.
From the beginning, Liniger's vision of RE/MAX was groundbreaking. He battled to break stalwart real estate standards, creating a system whereby the company's sales agents could earn higher commissions (potentially lowering the industry's standard high turnover rates). Company agents pay a portion of office and administrative costs, and are in turn free to negotiate and keep their own service fees. Dave Liniger is also a co-founder of conservation museum The Wildlife Experience, has been a NASCAR driver, and considered a 2004 run for the US senate.
The company offers online listings for residential properties throughout the US (even homes not listed with RE/MAX). Its Heading Home program, targeted at renters that will eventually buy homes, is a membership program allowing users to rack up credits for purchasing and closing costs by the month.
RE/MAX Commercial has been expanding to compete in the recovering commercial market. In 2011, the company's agents closed some $6 billion in investment sales and leasing deals (nearly $1 billion more than the previous year). RE/MAX has also been opening new commercial locations around the world; it now has operations in nearly 50 countries. – less