Manager, Alumni Marketing and Communications
Queen's University - Kingston, ON

Are you looking for an opportunity to enhance your marketing and communications expertise in the higher education charitable sector?

In this continuing appointment, the Manager, Alumni Marketing and Communications is responsible for building deeper alumni engagement through the design, implementation and evaluation of alumni marketing communications strategies in the Office of Advancement. Reporting to the Director, Advancement Communications and Marketing, the incumbent ensures alignment with the university's central marketing and communications initiatives and adherence to Queen's Visual Identity and Brand Standards as appropriate. The incumbent ensures all programs support the priorities of Advancement's Strategic Plan, and acts as the senior resource for marketing and communication needs of the Queen's University Alumni Association (QUAA). Responsibilities include developing integrated marketing and communication plans for alumni engagement programs; maximizing connections with a variety of demographics through the use of both traditional and social media; overseeing the Office of Advancement and the Queen's University Alumni Association (QUAA) websites; serving as editor for alumni-related communications including the @Queen's e-alumni newsletter, and the "alumni beat" in various university publications; emails and articles. The incumbent follows up on story leads and writes articles for the Queen’s Alumni Review and its online version.

As the Manager, Alumni Marketing and communications you will:

  • As a senior member of the Advancement Communications and Marketing team and resource for the senior leadership team in the Department of Alumni Relations, contributes to overall alumni relations strategy and organizational capacity.
  • Designs and directs alumni-focused marketing and communications strategies that support the engagement priorities identified by Advancement's Strategic Framework.
  • With the Editor of the Queen's Alumni Review (QAR), researches and interviews alumni to bring their stories to the attention of the campus and the alumni community, writing high quality articles and other pieces for the QAR magazine and its online version.
  • Responsible for quality control of submissions from the Office of Advancement to the Queen's Alumni Review, the main communication vehicle for alumni, published four times per year to alumni and friends of Queen's.
  • Recommends, writes and edits content for the "alumni beat" in various Queen’s publications including the Gazette.
  • Provides marketing and communications expertise to other Managers and colleagues in the Department of Alumni Relations and the Office of Advancement, ensuring that communications strategies and tactics, including brochures, letters, emails, various publications and digital collateral (websites and web graphics, e-newsletters, social media initiatives), align with those of the Office of Advancement and the university.
  • Develops promotion strategies designed to maximize Alumni Relations revenue-generating programs, including Affinity Partners, Alumni Educational Travel Program, and Merchandise program.
  • Serves as the primary interface with the Vice-President for Marketing and Communications on the Queen's University Alumni Association (QUAA) volunteer Board.
  • Serves as webmaster for the Office of Advancement website and develops strategies for this umbrella site and the Alumni Relations and Queen's University Alumni Association (QUAA) sections of the University website to maintain dynamic content.
  • Works with faculties, schools and departments to help them develop alumni communication programs and initiatives that deliver on engagement priorities.
  • Understands the emerging trends of alumni, volunteer and donor behaviour, including demographic cohort trends; reviews and analyzes market research available across campus in order to build a strong expertise in the attitudes, perceptions and behaviours of alumni that can be leveraged to encourage them to support the University through volunteer and financial contributions.
  • Manages the overall operation of the Alumni Relations Marketing and Communications unit. This includes planning, coordinating and directing the work of the team to ensure that the necessary resources are in place to maintain and improve program delivery and/or service level.
  • Provides day-to-day team leadership to the Communications Assistant and Alumni Communications Officer in the unit. Reviews assignments and provides feedback on work to employees. Provides coaching and feedback on work quality issues. Provides input on work performance to management staff. Escalates unresolved performance and/or disciplinary matters to management.
  • Acts as delegate for the Director, Advancement Communications and Marketing to represent the unit both within the Office of Advancement, at the university and externally.

Qualifications Required

  • Undergraduate degree, preferably at the honour's level. Degree from Queen's considered an asset.
  • Minimum of five years of professional work experience in the area of marketing and communications.
  • Demonstrated successful experience in communications and marketing strategy development, project management, understanding of project management principles, practices, techniques and tools.
  • Proven experience with writing and editing in a variety of formats.
  • Experience working with volunteers and successfully achieving shared priorities.
  • Proven experience with web-based content management systems and online writing.
  • Experience working with a variety of computer programs including MS Office, graphic design programs and large database management systems.
  • Consideration may be given to an equivalent combination of education and experience.

For additional details on this continuing appointment please visit our Human Resources website at www.queensu.ca/humanresources.

One of Canada’s leading universities, Queen’s has a long-standing reputation for academic excellence, research and a diverse and vibrant learning environment. With its strong tradition of public service, the University has helped to shape Canadian values and policies, educating notable political and cultural figures.

Queen’s University is located in the heart of the community in historic Kingston, midpoint between Montreal and Toronto, and the nation’s capital.

Candidates should send a letter of application and a resume by August 17, 2014, quoting competition #2014-234. The University thanks all who express an interest in this position and advises that only those selected for interviews will be contacted.

The University invites applications from all qualified individuals. Queen’s is committed to employment equity and diversity in the workplace and welcomes applications from women, visible minorities, Aboriginal people, persons with disabilities, and persons of any sexual orientation or gender identity.


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One of Canada’s leading universities, Queen’s has a long-standing reputation for academic excellence, research and a diverse and...