The Pharmasave Private Label Program is one of the most complete in the industry. Our philosophy is that our private label must meet the highest quality at a value price. Our packaging clearly reflects the quality and assurance our customers can expect when buying private label products. We give you higher margins on over 600 private label products. Our Private Label categories include:
Natural Vitamin & Herbal Supplements
Best selling OTC medicines
Bath & Beauty products
Baby & Children Care Marketing
At Pharmasave, we believe the store is the brand and the design and décor package are critical factors in differentiating us from our competitors. Wherever this has been implemented, it's made a positive impact on store sales and profits. Your in-store marketing vehicles that Pharmasave provides include:
seasonal support visual merchandising support
promotional point of purchase materials
community marketing programs
high impact in-store signage
Well Informed & Living Well Newsletter
exclusive use of the Sears credit card and programs
online marketing & communication All these programs are designed to create excitement in-store and give you the opportunity to sell more merchandise at regular margins.
Our aggressive approach to marketing has helped Pharmasave develop into the fastest growing retail drugstore banner in Canada. Marketing for Pharmasave is more than just great advertising; it is strong "positioning", comprehensive research, innovative Front Store and Professional Services programs, and community marketing programs. Pharmasave uses a balanced approach to marketing to reach existing customers and attract new customers.
Our print advertising is a key element in establishing our "Live Well" positioning, and it is used effectively to build Pharmasave's brand awareness. – less–ZoomInfo