Define a portfolio vision and high level strategy for the brands, including consumer focus, brand architecture and communication strategy.
Lead development and delivery of annual brand plan, including key insight identification, strategy definition, innovation and development of key initiatives
Have total P&L responsibility for the sparkling beverage brands, delivering business plan commitments and ensuring their long–term health
• Successfully managed and coached Liquid Detergents Marketing Team which resulted in business successes and employers continuous carrier developments (with two talents accepted as Managers in CEE Headquarter Vienna)
• Delivered outstanding business results with more then doubling total Liquid Detergents turnover and profit within 6 years
• Developed and implemented Fabric Softener Long Range Business Plan for Poland (including repositioning, portfolio adjustment, price repositioning, IMC, sales strategy) which resulted in Silan brand value market share growth from 6% to 18,4% (source:memrb)
• Developed and implemented Long Range Business Plan for Dishwashing Liquid Category for Poland. With new Pur Polska strategy the brand trippled volume share within one year. Currently the brand is the leading dishwashing liquid in Poland with 22% volume share (source: memrb).
• As a Member of International Bref Team, prepared and launched Bref umbrella brand in Poland reaching more then 40% value market share
• Made Clin Window Cleaning brand turnaround in Poland by assortment, positioning and strategy change, becoming strong Nr 2 player with more then 25% value share
• Achieved sky rocketing results on Perwoll Special Detenrgent brand growing its business from 2% to 21% value share
• Convinced board and sales force to launch new Somat strategy reversing its downward trend to sales and profit growthe