CRM & Loyalty Analyst
Olson Canada - Toronto, ON

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Olson is one of the top 10 independent, full-service agencies in North America. We build and activate brand communities by blurring the lines of traditional marketing with equal parts strategy, creative and technology. Olson Canada leverages our heritage as the country’s first mobile marketing agency to bring a new dimension to marketing – making it multi-screen, personal, portable and shareable

Our specialties: Multi-screen Digital, Mobile, CRM, Loyalty and Social Media

Job Description

Olson is seeking a CRM & Loyalty Analyst to join our growing team. This is a great opportunity for someone with a high level of self-motivation and energy, an optimistic “can-do” attitude with a proven track record of displaying strong strategic and analytical thinking as well as relationship building skills. Strong communication and presentation skills are also key.

Reporting to the Manager, Research & Analytics, the candidate will be responsible for the development, implementation, analysis and support of the research and analytics services across various brands and cross-functional teams in the organization. The candidate will:

  • Perform thorough analysis using broad experience with CRM/Loyalty strategy, Web/Mobile analytics and marketing campaign management
  • Coordinate with cross-functional teams and vendors to ensure flawless execution of product delivery with sound analytics implemented measuring client/product objectives
  • Manage client’s CRM and email analytics to monitor, analyze and optimize campaign performance
  • Establish and track on-going success metrics for various client projects and relate them to return on investment
  • Develop custom templates and manage reports based on analytics data for recurring measurement reporting
  • Provide analytical insight into industry standards, upcoming marketplace trends and become part of a research think-tank for the organization; performing tasks such as creating infographics, internal presentations and blog contributions

Qualifications/Work Experience

  • Relevant university degree in Business, Computer Science, Mathematics/Statistics or equivalent business/technical blended experience
  • Strong analytical background demonstrating an ability to collect data, analyze trends, draw conclusions and make actionable recommendations
  • A minimum of 3 years of experience in either agency or client side analytics/marketing position with extensive experience in CRM, database analysis and campaign management is preferred
  • In-depth experience with relational databases and tools such as SAS, SQL, or SPSS for RFM modeling and database analysis is highly desired
  • In-depth experience with Excel, Tableau, and other BI reporting tools for developing reporting templates is highly desired
  • Knowledge of channel analytics tools such as Google Analytics, Omniture SiteCatalyst, ExactTarget, Radian6 and other web/mobile/CRM analytics tools is preferred
  • Sound analytical, conceptual and “big picture” problem solving skills
  • Excellent verbal and written communication skills to translate data into context for various stakeholders

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