Nurse Next Door is a home health care company and franchised business that provides in-home care for clients, most of them seniors, who need everything from companionship to end-of-life care. It’s a company that occupies a rapidly growing market niche positioned to meet one of the biggest sociological developments of the last century: the “silver tsunami” of an exploding elderly population as the Baby Boomers reach retirement age.
There ends any similarity between us and other health care companies.
We reject — emphatically — the notion that people need to surrender their enjoyment of life because they’ve reached retirement age. They’ve lived full lives and gathered volumes of wisdom and experience. It’s a cause for celebration!
Nurse Next Door is different because we’re about caring, not just health care.
Other home health care companies offer specific services and construct their care plans around them; in other words, they’re task-oriented and care for clients based on how well their needs match the available services.
Nurse Next Door flips that dynamic on its head. We start with the client. What does the client need? – less