Nissan Motor gets where it's going in North America through Nissan North America. With plants in the US and Mexico, Nissan North America designs, engineers, and produces vehicles under such popular models as Altima, Maxima, Pathfinder, Frontier, Murano, Sentra, Versa, and Xterra. It also provides marketing, financing, distribution, and services in Canada, Guam, Mexico, Puerto Rico, and the US, and it oversees sales of Nissan's luxury Infiniti brand of cars in North America. Through Nissan Forklift, the company distributes and sells Nissan's electric and gasoline-powered forklifts. Nissan North America was formed in 1990 to coordinate the company's US, Mexican, and Canadian operations.
Nissan's three US production plants reside in Smyrna and Decherd, Tennessee; and Canton, Mississippi. Production at Nissan's Smyrna Plant began in June 1983.
Sales & Marketing
Through its Fleet Sales operations, Nissan North America sells its 11 different brands of Nissan vehicles through a network of 1,100 dealers in the US.
Nissan North America's total sales climbed almost 13% from 2011 to 2010. The growth was attributed to a bump in sales for its Altima, Rogue, and Versa vehicles. Sales for its new electric car, LEAF, were also higher in 2011.
The deep pockets of the company's parent and its alliance with Renault have allowed Nissan's businesses to continue to expand geographically and technologically. The Renault-Nissan Alliance was forged in order to take advantage of the synergies between the two companies. The partnership also allows them the opportunity to tackle capital intensive projects, such as electric vehicles, that they would otherwise not be able to afford separately.
One of the premiere projects for the Alliance is its 100% electric, zero-emission vehicle. Intent upon putting a dent in Toyota's Prius market share, the company selected Nissan North America's plant in Smyrna, Tennessee, as the production site for Nissan's LEAF zero-emission vehicle. The US Department of Energy supported the green effort by providing low-interest loans to Nissan North America to retool the Smyrna factory.
Nissan North America in 2012 announced it would produce an all-new 2013 Nissan Sentra line of compact cars and a redesigned 2013 Pathfinder SUV. Also that year, it divulged plans to construct a $2 billion manufacturing facility in Aguascalientes, Mexico to support the company's growth strategy. The new facility will fortify Nissan's two existing Mexican manufacturing plants and will be launched in late 2013. – less