Public Relations/ Press Release Assistant
Niagara on the Lake Cottage Rental - Niagara-on-the-Lake, ON

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Social Butterflies Wanted!!

This is an unpaid internship placement, perfect for a Niagara College
or Brock University student or anyone who is looking to extend their
business experience and add it to their resume. This is a virtual placement
with a maximum of 8 hours per week.

Publicists are hired to get press coverage for their clients. What does
this mean? Publicists are the media world’s version of cheerleaders,
to an extent.

Their job is to get journalists to write about their client, whoever it might be.
Will produce and co-ordinate Blog Radio Shows, finding and inviting guests,
with follow-up.

Press Releases: A Publicist's Pom Poms. How do publicists get the press
to write about their clients? They issue press releases. Most people
have come across a press release at some time and these general
announcements are sent out en mass to the press to alert them of news
and, hopefully, generate stories.

Publicists usually write these press releases and, to get a sense of what a
press release is like, check out Google’s archive of press releases.

These press releases, as you might assume, make announcements about
new initiatives and business developments the company is involved in.

Beyond press releases, which are generalized announcements, publicists
also cultivate relationships with journalists in order to place stories
with them.

Good publicists understand the inner-workings of the media so
they can recognize the stories that certain journalists want to write
about. Certain stories are obvious and don’t require much in the way
of publicity:

About this company
Niagara Business Development Group assists new Entrepreneurs in developing their Products and Brands. We introduce Angel investors to new...