Pros: free vitamin water, use of featured cell phone with unlimited data plan
Cons: poor upper management
I have been contracted by two of Mosaic's clients (Rogers & Coca-Cola) to promote their products. I have worked on four leaseline marketing programs for Rogers which required me to arrive at a Rogers Plus mall location and invite people who were passing the store to enter a draw. The prize for the draw varied from program to program, but was typically a phone or cash prize. I would have a sign to promote the contest as well as the phone i was there to promote. THe phones which I have been trained on and have promoted are the Samsung Galaxy S3, Nokia Lumia 920, Blackberry Z10 and most recently the Samsung Galaxy S4. Using the draw, I would promote the featured phone and attempt to draw them into the store to hopefully make a sale. During busy store hours, I would also assist customer with answers to frequently asked questions and also show them a variety of different cell phones and help find which phone is best for them so they would make a purchase. A sales report also had to be completed online at the end of each shift.
During the Summer of 2013 I received a position on the Vitamin Water Street Team as a Digital Brand Ambassador. My partner and I would drive the branded company truck to various cultural, charitable, athletic and musical events across southern Alberta. Typically we would set up our large tent and distribute samples while delivering key marketing for the product. If no events were scheduled, we would do "blitz marketing," where we would generally arrive at a random location where there were lots of people and give away product. My role also included digital – more... roles, including Tweeting under the handle "@vitaminwater_ab" which was shared with the Edmonton street team, posting our location on FourSquare, and posting pictures to Instagram.
On both the leaseline marketing and Street Team positions I learnt a great deal about working unsupervised and meeting targets. While I would have to check in with my coordinator with a picture at the start of each shift, they rarely came to the job site. However there were always daily targets to acheive, either in contest entries and sales, or bottles of water distributed. Rarely were these targets not met and in the case of the Rogers programs, there were bonus incentives to those who exceeded targets. On one occasion I was rewarded with the best sales nationally for the featured phone.
One complaint I have is a lack of proper management and poor communication. As my final Rogers program came to an end I contacted one of the managers on the Rogers account who had previously promised another contract immediately following the end of my current one. He told me that the program was cut and I would not be employed on the coming program and left me with little explanation. My program coordinator, who also worked as a recruiter recommended me for the Street Team position which was later offered to me. – less