Pros: lots of exposure to the industry, work with well known brand and agencies and the benefits are suitable.
Cons: no work life balance, younger employees have little chance for advance as they are stuck with menial tasks.
Account managers, Directors and VP have a good understanding of the business and what it takes to develop actionable market research. However, upper-management is too far removed from the overly complex internal study process development. The refusal to hire more staff to take on the ever increasing revenue stream is demoralizing to over worked/under – more... paid employees. – less