To beat our competition, with unstoppable passion, by serving the freshest, tastiest, and fastest food, creating raving fans and exceptional profit.
Generosity - freely giving of our time, talent and knowledge
Trust - both character and competence
Merit - decisions based on objective data, not subjectivity
Discipline - intently focusing on executing plans; overcoming obstacles and following through
Growth - intelligently growing, maturing and evolving the business and ourselves
Passion - having and showing a deeply-authentic, positive and contagious belief in the industry, our brands and ourselves; giving and getting joy from our work – less