Mejuri is a start up that is creating a new and a fresh jewelry brand by leveraging the talent of international designers through crowdsourcing. Mejuri created a platform to allow global designers to submit their designs, then people comment and vote. Based on votes, social media interest, and jewelry trends, Mejuri carefully selects the winners, manufactures them, and sells them. These designs become exclusive to Mejuri and the designers receive royalties and marketing.
The company’s online presence has been around for just over one year but the manufacturing has been set up since 1953. Mejuri pieces were featured in major fashion publications including FASHION, LOULOU, Elle Decoration, Vogue Accessory and were showcased by fashion
influencers, and celebrities including Kristin Chenoweth on Oprah TV.
Mejuri is the winner of three prestigious start up competitions including the 2012 Slaight Competition, International Start up Festival, and the Ontario Centre of Excellence award. – less