Director of Marketing
Mazooma - Toronto, ON

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Company Background:

Mazooma (www.mazooma.com) is an innovative online payment provider for the digital payments space. It offers a patented payment system that connects U.S. consumers directly to their online banking from merchants' checkout page, facilitating real time ecommerce transactions.

Mazooma is headquartered in downtown Toronto and has a 12-person team of highly skilled online payments experts. Since launching its micropayment product in 2010, Mazooma has been rapidly growing and needs a talented Marketing Director to drive all customer acquisition and retention initiatives in this highly entrepreneurial organization.

Position Overview:

Reporting to the President, the Director of Marketing will be responsible for the overall marketing function at Mazooma and for developing and executing a clearly defined integrated marketing and communications strategy in a manner that supports the Company's corporate priorities and enhances brand equity and awareness.

In particular, the successful candidate will be responsible for developing a comprehensive marketing strategy to drive consumer adoption of Mazooma's payment option through consumer incentive and viral marketing strategies.

Responsibilities:

  • Manage and lead all aspects of the marketing function.
  • Create a social media strategy to leverage social networks and virtual communities to drive consumer awareness and adoption of Online Banking as a payment option.
  • Develop unique value propositions and merchant incentive based marketing programs to drive consumer adoption of online banking as a payment option at merchant sites.
  • Support the development of sales strategies and go to market initiatives and create sales and marketing collateral/tools for internal sales and channel partners.
  • Achieve targeted results and ensure timely and effective execution of marketing strategies and programs.
  • Coach, mentor and raise the team's ability to deliver and exceed expectations while creating opportunities for career development and growth.
  • Establish Mazooma as a thought leader by "influencing the influencers" within the payments and analyst community.
  • Research and analyze payment landscape to identify market and product opportunities.
  • Help create and promote Company's mobile marketing message.

Requirements/Qualifications:

  • Demonstrated experience and success in a B to C marketing role with at least 2 years at the director level.
  • Demonstrated success using Facebook marketing tools to drive consumer adoption with the ability to apply such experience to Mazooma.
  • Experience in early stage ventures, ecommerce/Internet, social networks, digital goods, and mobile commerce segments.
  • Ability to articulate a vision and strategy in a way that inspires and motivates a team and focuses their energies on achieving business goals.
  • Highly motivated self-starter, who thrives in a fast-paced environment, is hands-on, and can work independently with minimal supervision.
  • Demonstrated capability to think strategically while also developing and executing tactical plans.
  • Excellent written and verbal communication skills.
  • University degree in business/marketing strategy and/or communications.

Indeed - 21 months ago - save job - block
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