VP Sales Professional
Marv Holland Apparel Ltd - Edmonton, AB

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Marv Holland Apparel Ltd (MHA) is seeking a VP Sales professional with a solid sales background, strong leadership and relationship building skills to lead the Canada-wide Sales Organization.
At MHA you would be a part of a friendly, progressive organization that embraces change and creates opportunity. We have a passion for individual and company growth, we believe in spirited teamwork and have the desire for perpetual innovation. Success is achieved through a collaboration of quality products and service and employee ability and contribution skills that has made us the leading apparel manufacturer and distribution company since 1948.

General Overview & Objectives:
Reporting to the President, the VP Sales will lead and direct the Canadian-wide sales organization by creating strategic plans to increase the revenues, generate company growth, drive sales profitability and develop new business while maintaining budgetary objectives. The VP Sales will be a savvy sales professional with strong leadership & relationship building skills that utilizes professional sales techniques to deliver quality results and generate long-term customer loyalties. In addition, the VP Sales must be a strong coach and mentor with the ability to lead a team of sales professionals through an effective and efficient end to end sales cycle.


o Head of Canadian Sales
o Responsible for developing US market until we recruit a VP US Sales
· Strategy & Planning
o Lead the creation of a national sales strategy to achieve significant market growth in our targeted segments (Oil & Gas, Utilities, Mining, Steel and Wildfire)
o Implement national strategy, responsible for assessing, recommending and implementing the optimal sales channel structure (direct, retail, distributor etc)
o Work with VP Marketing to continue to develop and implement MHA’s lead generation and nurturing programs
o Determine and implement business objectives, activities and tactics to achieve targeted business results

o Provide leadership, mentoring, development of a national sales team in all channels in Canada
o Recruit and retain the best sales and business development employees
o Develop and implement training programs for all sales, lead gen and marketing employees.
o Prepare annual business plan to achieve the company’s objective of growing to $100M in revenues over the next medium term planning cycle
o Prepare annual business plans to achieve annual targets
o Prepare quarterly forecasts on expected year end results based on YTD results
o Provide monthly guidance on current quarters expected performance
o Develop effective sales operating rhythm (processes etc)

o Attend key industry conferences, events and speaking opportunities if deemed to strategically support MHA’s goal of becoming the leading FR garment company in Canada

Business Development

  • Work with the President to develop Canada-wide business plans, detailing strategies and activities that will drive to exceed sales quotas.
  • Identify and follow leads that deliver new clients and or business opportunities.
  • Develop and maintain favorable relationships with new and existing clients.
  • Ensure contact with all clients is professionally maintained to ensure a high level of client satisfaction and retention.
  • Create and conduct effective client presentations.
  • Prepare written presentations, reports, and price quotes.
  • Meets Canadian-wide sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
  • Attends and participates in sales meetings, product seminars and trade shows.
  • Demonstrate a clear understanding of the industry; keep abreast of the competition, competitive issues and products.


  • Maintain professional internal and external relationships that meet company core values.
  • Work extensively with the Management team to report out on company sales objectives, current standings, trends, new business development.
  • Actively leads and supports a positive, proactive, results oriented work culture that is regarded by peers and stakeholders as innovative and demonstrative of the Company’s values.
  • Proactively establish and maintain effective team relationships with all support staff.

Direct, manage and lead the Canadian-wide sales team.
· In conjunction with Human Resources, participate in corporate succession planning activities, write and deliver employee reviews, employee sales incentive program and aim to create a positive working, friendly work environment.
· Helps establish and uphold policies and guidelines for operational excellence and regulatory compliance.
· Other duties that may arise as assigned by the President.

Required Experience and Qualifications:

  • Demonstrated leadership in a corporate setting with a strong growth record
  • Advanced or Professional degree.
  • Minimum of 10 years of demonstrated experience at a Corporate Senior Management level in sales.
  • Strong understanding market dynamics and requirements.
  • Proven experience to both lead strategically while also working hands-on when required.
  • Proven success prospecting, building a pipeline, moving opportunities and territory development through the sales cycle; proposing, presenting and discussing solutions with the Management team.
  • Competency to apply influence and negotiation skills to drive business results.
  • Ability to develop a solution with appropriate products and services that meets business goals based on client feedback and industry trends.
  • Solid understanding of business metrics concepts and reporting.
  • Detail-oriented with strong time-management skills;
  • Strong public speaking and presentation skills;
  • Strategic thinker with the ability to think ‘outside the box’ to maximize Company growth and business development.
  • Pro-active, self-starter with the ability to use creative initiatives in maximizing sales revenues.
  • Computer literate in all Microsoft Office applications include excel, power point, word and Customer Relationship Management (CRA) systems.
  • Ability to legally travel and work with the Canada-wide sales team, vendors, factories and external professionals.

We offer a competitive compensation package with full benefits.

Marv Holland Apparel thanks all candidates for their interest, however, only those selected for an interview will be contacted.

No phone calls please