Good pay, lousy environment
Business Development Manager / Account Manager (Former Employee) – Mississauga, ON – 18 April 2012
Maple Leaf is a company run by its Marketing department, which "owns" the P&L, but execution of the strategy is done by the Sales team. This leads to aggressive positioning (finger pointing, etc) between Marketing and Sales that is often difficult to resolve.
A typical day at work as a Business Development Manager includes 3 to 4 hours of internal meetings, between 50 and 100 emails (most of them internal), and a couple of phone calls and emails to the customer. The largest share of the workload is to manage internal relationships, not to work with the customer. Work / life balance is not taken seriously.
The most valuable lessons I learned during my time at Maple Leaf were about the dangers of overspecialization and politics. Maple Leaf has very tightly determined roles, is heavily "siloed", and doesn't often welcome cross-functional expertise that challenges the status quo. In addition, Maple Leaf is run on internal relationships, making it very difficult to achieve meaningful change.
Individuals who are seeking well compensated specialized work will probably enjoy Maple Leaf. Those who are hoping to contribute on a cross-functional level would, in my opinion, be better served by pursuing a Tier 2 or Tier 3 employer instead of Maple Leaf. Those preferring a "Category Management" approach to Sales will probably not be comfortable at Maple Leaf. Relationships continue to run the business and fact-based selling is a distant second.
compensation, "free" company car.
work / life balance, politics