Technical Marketer
Maintenance Assistant Inc. - Toronto, ON

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We believe truly superior software changes the way we work. We think most software is too complex. Too many features with too many promises. We build rich, web-based-software with elegant interfaces and are committed to building a world-class technology company where people love to be. Our company's marketing is highly internet driven and requires a variety of skills and critical thinking.

The team is fast-growing and we’re looking for a talented marketing person that is hungry to innovate. If you're bored of your job, and you want to work in a company on awesome software that people actually use, this job is for you. This is a full-time position.

Responsibilities

  • Rapid execution of website strategies
  • Managing and creating the production of web content from design to execution and analysis
  • Setting up, running and analyzing data for split testing
  • Competitive keyword research & managing CPC / PPC campaigns
  • On and off-page optimization for SEO
  • Managing a social community and creating socially engaging content surrounding company materials
  • Managing an editorial schedule and bloggers
  • Running surveys, collecting data and presenting findings and suggestions
  • Demonstrate technical marketing skills and company product knowledge
  • Identifying target markets and develop strategies to communicate with them across social groups, websites and other mediums

Skills

  • Solid knowledge of modern web languages, HTML, PHP, CSS, jQuery
  • Experience in SEM / SEO on and off-page
  • Have knowledge of a wide range of marketing techniques and concepts
  • Excellent communicator
  • Analytical thinker able to understand and logically parse data
  • Familiar with inbound marketing strategy and techniques
  • Experience in building and segmenting prospect lists, designing campaigns and segmenting markets
  • Desire to work on a small collaborative team in a fast-paced startup environment
  • Self-starter with initiative and interest in helping to build a successful business

Technical skills

  • Experience with client-side web technologies such as PHP HTML, CSS
  • Experience creating Wordpress templates & custom widgets
  • Experience in analyzing data (especially Google Analytics), creating custom reports, triggers, custom variables
  • Photoshop, Illustrator and web-based design

Ideally, but not required:

  • 3+ years in a technical marketing role
  • Marketing / Engineering degree
  • Javascript & jQuery

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