Product Marketing Manager - Gaming
Lixar I.T. - Vancouver, BC

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Lixar is looking for a Product Marketing Manager to become part of our 6 person product development team. In this role, you will be responsible for the outbound marketing activities for a new online baseball simulation video game. You will conceive and develop innovative marketing / sales programs that drive demand. Location is flexible for this position.

What you will be doing:

  • Demand generation – develop the strategy and execute the marketing programs that drive product demand;
  • Develop product positioning and messaging that differentiate the product in the market;
  • Sales enablement – identify and communicate the value proposition of the game to end customers and distribution channels. Develop sales tools that support the selling process;
  • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan;
  • Market intelligence – be the expert on your buyers and on your competition;
  • Product influence – apply market knowledge to influence product release features;
  • Grow customer base – this is a new game but part of a product catalogue. Leverage brand catalogue and existing brand users to grow product to 50,000+ paying customers with $1M+ revenue target.

As an Experienced Product Marketing Manager, you will have:

  • 5+ years of software product marketing experience with at least 2 years experience in a field facing role;
  • Post-secondary degree in Business or Marketing;
  • Experience and comfort working under a ‘zero based budget’ model and a modest budget;
  • Technical acumen – attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial;
  • Willingness to travel;
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams and third parties;
  • Opportunity to build with a relatively clean slate;
  • The ability to hit the ground running.

You will have these attributes:

  • A sense of humour;
  • Like knowing that your routine is in fact, not routine;
  • Able to think at a macro level but also roll up the sleeves where required;
  • Have exceptional stakeholder communication skills;
  • Have ‘attention to detail’ as your middle name;
  • Not blame others for your mistakes;
  • Get things done!

Does this sound like you? Send your résumé and salary expectations to us.
Thank you for applying! We look forward to meeting with the selected interview candidates.