Leisureworld has expanded its online news program from three stories per week to five, in an effort to generate a better understanding of the company's mission and successes amongst residents, families, staff members and the public.
Beginning the first week of January, Leisureworld began publishing one story every morning from Monday to Friday. This is an increase from posting stories Mondays, Wednesdays and Fridays, the publishing schedule Leisureworld had used since starting its news program in January 2008.
As a result of publishing more stories each week, Lisa Egan, Leisureworld's vice-president of communications, says she hopes readers develop a stronger understanding of the company and what it's doing to position itself as a leader in the sector through the services it offers.
"I'd like to see a better understanding of who we are and what we strive to do - and that's for residents, families and staff," says Egan, adding she would like to see more success stories posted on the website.
"I'd like for there to be a clearer understanding of what our mission is and who we are and what makes us unique in the community. Long-term care providers are not like other care providers, so what makes us unique?"
To accomplish the mission of providing Leisureworld stakeholders with a better understanding of the company's successes and vision, Egan proposes a number of themes that accentuate the company's strengths.
These include stories focusing on resident and family successes, family satisfaction, Leisureworld's mission and branding, the company's goal of minimizing the use of restraints and the successful resolution of issues.
Egan says increasing the number of weekly stories on Leisureworld's website is exciting for the company because it will bring forth more personalized accounts of day-to-day successes.
"I don't know who wouldn't want to go in and read a good story - whether it's about a resident, a family member or an employee - I think it's fun and it's interesting, and that's always the bottom line," she says.
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