Marketing Manager
Lakeside Produce - Leamington, ON

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General Description

The Marketing Manager will be responsible for is responsible for the development and implementation of all Lakeside Produce Inc. marketing strategies. This individual will develop goals, strategies, and implementation plans to execute a comprehensive and cohesive marketing campaign for all of Lakeside Produce events. She/he will design enhancement and development programs to promote Lakeside Produce and its range of produce commodities. Some marketing goals include maintaining the brand integrity of Lakeside Produce and strategically positioning Lakeside Produce as a trusted source for knowledge while establishing and ensuring its status as industry leader. She/he is responsible for ensuring consistent and cohesive messaging that speaks to the Lakeside Produce community at large.

Key Business Functions, Responsibilities, and Accountabilities

  • Initiate research, development, and implementation of new marketing programs, including direct mail, corporate sales, Internet marketing, conventions, workshops, advertisements, sales tools and other initiatives.
  • Analyze market trends to determine feasibility and profitability of new or existing offerings; make recommendations based on findings.
  • Monitor, evaluate, and report on competitor activities; make recommendations based on findings/opportunities discovered.

Branding

  • Create and own global brand management in the areas of media, digital/social media, events etc
  • Develop and promote branding initiatives consistent with corporate business goals and objectives.
  • Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management.
  • Work with designers, writers, editors and other creative staff to produce marketing collateral in accordance with brand messages.
  • Be an active, integrated part of the procurement and sales team to ensure delivery of their business needs from a Brand Marketing standpoint. Serve as the liaison between procurement and sales assuring all Marketing touch points have the information they need to execute effectively.
  • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Write creative briefs, help manage the creative development timeline and process, manage brand budgets, protect & develop brand voice across all consumer touch-points

Public Relations

  • Communicate and negotiate with promotional partners as needed for joint marketing activities.
  • Design and attend relevant trade show and convention appearances in order to build relationships and promote the organization’s initiatives.
  • Collaborate with internal and external partners to understand the target consumer and track to metrics to evaluate our effectiveness in reaching that consumer. Use consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance
  • Partner with retail clients on events and grassroots marketing activation strategies.

Relationship Management

  • Disseminate awareness of new marketing initiatives to all staff. Assist sales team with materials needed for major account presentations/sell-ins.
  • Prepare and deliver reports on the status of all marketing programs and initiatives to senior management.
  • Design rolling 18-month marketing plan tied to business plan. Align internal parties across procurement, sales, finance and other cross-functional partners.
  • Develop and implement quarterly and/or annual sales plans, policies, and programs for all sales managers.
  • Provide support and tools to account managers and other sales staff that will drive sales within their areas.
  • Prepare and deliver reports on the status of all marketing programs and initiatives to senior management.
  • Disseminate awareness of new marketing initiatives to all staff.
  • Primary conduit to the Sales team that includes the following direct responsibilities
  • Participate in weekly sales meetings; liaison with Marketing team on requests and initiatives
  • Maintain constant and daily communication with President and other support staff departments that require regular input

Required:

  • BA/BS degree or equivalent practical experience.
  • 6 years of experience in consumer product marketing, brand management or agency for high end brands.
  • Demonstrated strong communication and relationship building abilities to influence cross-functional teams.
  • Demonstrate proven success executing big never-been-done-before ideas while identifying gaps and opportunities that will make lasting impacts across Google and in user’s lives.
  • Ability to lead, manage, and motivate virtual teams and outside agencies.
  • Exceptional project management skills and ability to drive consensus in cross-regional and cross-functional teams with strong teamwork

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