KIND is more than just a brand of whole nut and fruit bars made from ingredients you can see and pronounce®—it is also a movement and way of being. At KIND, we aim to make the world a bit kinder through all that we do and how we do it—from the products we create to the way we work, live and give back. And that may be why nutritionists, foodies and social leaders alike all agree that KIND is the best snack around!
One simple belief underpins it all: There's more to business than just profit. This belief inspired us to start the KIND Movement. Small act or big, we encourage it. Every day, our community brings us one step closer to our goal of making kindness a state of mind. – less