Online Marketing Specialist
Kanetix - Toronto, ON

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Kanetix is looking for a Display Specialist to join the Digital Marketing Team and be responsible for managing our display platforms as well as help with partnership and the affiliate programs.

Responsibilities include:

Display Advertising

  • Manage various display advertising opportunities across multiple platforms (Google, Bing, DBM, GDN, etc).
  • Manage day-to-day marketing display campaigns, such as direct response, brand and remarketing
  • Provide reports and analysis on evaluation of digital advertising performance
  • Serve as a liaison between external agencies and internal stakeholders on all projects pertaining to display advertising

Creative thinking

  • Assist in the creation, development and implementation of the digital assets (i.e. static/animated banners, landing pages, etc).
  • Work closely with the external creative agencies and the internal brand team members to ensure the consistency of the marketing messages.

Partnerships

  • Manage the implementation of the insurance quoting capabilities on partners’ sites, by working closely with internal and external resources
  • Prepare and distribute monthly performance reports, as well as process partner invoices.
  • Build strong relationships with new and existing partners, by becoming a main point of contact on areas such as: performance, online and offline channel support
  • Collaborate with the Marketing team to leverage any PR, Social media coverage and link building possibilities, in order to promote the partnership and increase the site visits and conversions.

Affiliate Program

  • Develop and implement affiliate projects in order to increase the traffic and conversion volumes
  • Lead all affiliate related projects to improve the affiliate user experience such as banner page redesign, update the affiliate pricing and payment report, widget updates
  • Ensure proper affiliate tracking and affiliate report availability.
  • Process affiliate payments and follow up on any discrepancies.

The successful candidate will have:

  • 3 years digital marketing experience
  • A post secondary degree in a related discipline
  • Creative and innovative thinking – generate new ideas and solutions, test existing ones.
  • Strong analytical skills to review performance metrics and KPI and adjust campaign strategy based on these data.
  • Excellent written and verbal communication skills
  • Loads of passion and enthusiasm

Indeed - 9 months ago - save job - block
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About this company
Kanetix Ltd.: KANETIX is Canada’s fastest growing insurance and financial technology company. Founded in 1999, Kanetix Ltd. has...