Loyalty Marketing Manager
Peak Performance - Toronto, ON

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To be successful in this role, you’ll need to have done it before: been in a marketing position as you helped to scale an ultra-successful business by defining customer referral/retention programs and leading campaigns in a small business or consumer space.

The Position

Title: Loyalty Marketing Manager
Location: Toronto
Reports to: Director, Product Marketing

The Loyalty Marketing Manager will be a savvy marketing professional experienced with referral or advocate programs targeting small businesses; have a proven track record defining go-to-market strategies including: identifying customer advocates, developing programs to accelerate word of mouth recommendations and delivering “wow” across a multiple touch points.

Specific Responsibilities

  • Develop an advocacy program to enable and recognize the sharing of recommendations from our happy customers.
  • Execute this program across multiple touch points… in product, through service, in marketing communications and at events.
  • Develop and track metrics and success criteria for advocacy program.
  • Identify and celebrate top influencers
  • Monitor industry market trends and competitors and provide intelligence on the competitive landscape and key trends occurring in the industry.
  • Be a key contributor to vision/strategy for all our product categories.
  • Recommend product enhancements based on deep understanding of key influencers.

Requirements:

  • 5-7 years of marketing experience in comparable industries
  • Proven ability to assess customer needs, translate into marketing priorities, and team with cross-functional leaders to aggressively execute and deliver
  • Experienced in communicating a company’s unique value proposition to potential customers, partners and market influencers through creative campaigns
  • Ability to work collaboratively with colleagues and staff to create a results driven, team oriented environment
  • Strong strategic planning and analysis skills in marketing and business (competitive) strategy
  • Experience being an integral part of an organization that has or is experiencing rapid growth
  • Experience in leading product launches
  • Demonstrated customer focus
  • Business degree or M.B.A. desired

Indeed - 12 months ago - save job
About this company
KEV Group is the leader in school cash management software for the K-12 School Market across North America. Throughout our 17-year history,...