Great Mission - encouraging, recognizing & celebrating the accomplishment of Graduation (HS & College) & championships!
MARKETING MANAGER - SCHOLASTICS DIVISION (Former Employee) – Minneapolis, MN – August 1, 2012
Typical DAY in the office ... Meetings and Meetings
Typical NIGHT in the office ... planning your work and working your plan.
Learnings: SEO/SEM, email campaigns, need to incorporate a pull marketing strategy into a traditional push-to-market model.
Co-workers: I worked with some great people who are very good at what they do - they know their stuff!
Hardest Part of the Job: Too many meetings; there is not enough time in the day to fulfill the responsibilities associated with your role, so you do most of your work after hours. Also, the marketing department has gone through a number of transitions over the past 5 years, so their has not been sufficient time allowed to work a strategic marketing plan and determine its effectiveness.
Most Enjoyable Part of the Job: The mission - what Jostens stands for, and the people - great people!
the mission and the people
multiple reorganizations to the marketing department over the past 5 years, no opportunity to to prove an organizational model and strategic plan right or wrong