Creating Action Plan for meeting yearly budget.
Contributing in Business Development & Client Servicing
Handling advertising, tracking & Equity research accounts.
Writing proposals, briefing, creating questionnaire, launching projects.
Analyzing and Checking Tabulations
Reporting & Presenting findings to clients
Clients handled: Procter & Gamble, Drive Communication, SC Johnson, Mobily (leading telecom company in KSA), Impact BBDO, FCB Horizon, Afkar Promo seven, OMD, Master Food, Nestle, Savola, ALJ Toyota, Nissan, Danone, Al Jazira Bank, LBC etc.
P&G Client Servicing Experience (4 years)
Applying Equity Scan Model
Responsible for ORS Adv TV2.0 activities in MENA
Launching ORS Adv TV2.0 Diag in MENA
ORS Adv TV2.0 is the sole decision model for P&G for airing decision based on success criteria's related to the market
Skilled Experience especially in TELECOM and FMCG industries
Positioning Drivers that affect each segment
Concept development & test
Brand Health (Consumer Perception): Brand Equity compared to Competition ( e.g. Mobily vs. STC)
Brand tracking: Track advertising activities set in the client’s media plan (e.g. Mobily continuous weekly tracking)
Brand equity of key players in the market
Customer satisfaction / loyalty
New product development and services
Quantitative research tools: (Proprietary techniques of Ipsos ASI)
Brand Graph - Tracking
Next*TV, Next*Idea, Next*TV Express, Next*Outdoor, Next*Print, Next*Radio & Next*Adstrat – Copies Testing Tools
Post Testing (STC, BAF)
Emoti*Scape – Measure emotional aspects
Qualitative research tools: (Proprietary techniques of Ipsos ASI)
P.S: In Addition to the usual Qualitative techni