PPC/Paid Search Coordinator
IMP Canada - Burlington, ON

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PPC/Paid Search Coordinator

The PPC/Paid Search Coordinator is responsible for implementing Pay Per Click media strategies for clients. The PPC Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility

Perform daily account management and of pay per click accounts on Google AdWords, Facebook, Yahoo, Bing and other search platforms for a variety of clients
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
Manage large keyword lists
Provide creative copy suggestions and graphical ad templates
Manage Display network placement lists on AdWords and through other contextual advertising platforms
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Keep pace with search engine and PPC industry trends and developments
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
Monitor and evaluate search results and search performance across the major search channels
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals

Professional Competencies

Passion for Search and internet marketing
Outstanding ability to think creatively, and identify and resolve problems
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Ability to clearly and effectively articulate thoughts and points
Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
High levels of integrity, autonomy, and self-motivation
Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

1 – 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC)
Proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing)
Experience building landing pages
Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals
AdWords / Bing certification a plus

Compensation & Benefits

Competitive salary plus performance incentives
Participation in company health (medical, dental) insurance plans
Paid vacation and sick days
Opportunity to advance your career

Apply online here:

About this company
IMP Canada provides SEO, Social Media Management, Interactive Content Development, PPC and Web Design for all businesses.