Media Planner
Havas Media - Toronto, ON

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Job Description
The Media Planner plays an integral role supporting the planning team across all aspects of the discipline. Job responsibilities include the ownership of plans and budget data as it relates to assigned brands, the management of plan changes, and general maintenance of activity and its effect on all related outputs, including communication to implementation teams. The Media Planner will act as lead on the business under the direction of Account Director with full client contact on prestige fashion and beauty accounts.

Key Responsibilities
 Work independently to prepare channel-neutral media plans (ie: TV, Print, Digital, OOH, etc.), with guidance provided by Account Director
 Responsibilities include target and geography analysis, budget allocation across channels, scheduling, support levels, developing and reviewing RFPs, program/site selection and reporting
 Exercise the channel neutral approach (all channels) to media and framework for thinking
 Effectively use Media tools to aid in plan development
 Analyze media alternatives to recommend how to best allocate the advertising budget
 Help develop plan metrics and responsible for analysis and related reports pertaining to KPIs
 Manage day to day plan changes/maintenance of media plans
 Facilitate competitive analysis
 Develop agency points of view on media opportunities for submission to the client
 Liaise with implementation teams to ensure that deliverables align with overall plan strategies, timelines are met, and programs/results are coordinated and presented holistically to client
 Maintain regular contact with clients and account management
 Play a key role in the budget and client billing process to ensure accuracy

Secondary Responsibilities
 Attend client specific and departmental meetings
 Attend mandatory agency training
 Participate in creative brainstorm sessions
 Participate in new business
 Proactively keep abreast of industry trends and share knowledge with team

Desired Skills & Experience
 Demonstrates accuracy and attention to detail
 Ability to communicate concisely and clearly both orally and in writing
 Self-Starter/Demonstrates Initiative
 Ability to manage multiple projects
 Ability to delegate and oversee Assistant Media Planner workload
 Works well in a Team setting
 Thrives in fast paced environment

Experience
 2+ years of experience in media planning
 Experience planning across multiple types of media (ie: TV, Print, Outdoor,Digital)
 Understanding of media basics and concepts
 Working knowledge of syndicated tools (PMB, ACNielsen, etc.)
 Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)

Havas S.A. is the sole shareholder of Havas Media. Havas S.A. is a publicly held company and trades through Euronext Paris: HAV.PA. A global advertising and communications services group and headquartered in Paris, Havas S.A. operates through its two business units, Havas Worldwide and Havas Media Group.


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