Social Media Specialist (Temporary)
H & R Block - Calgary, AB

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Position: Social Media Specialist
Type: Temporary (until April 30th)
Location: Calgary
Department: Marketing

The H&R Block customer support team is expanding to include a Social Media specialist. This role will represent H&R Block’s branded voice in social media platforms, respond to client requests, comments and complaints and facilitate conversations around content that is meaningful to our customers. This role will provide insight and recommendations alongside monitoring and reporting results.

The responsibilities of this exciting opportunity include:

  • Project management and execution of social activities
  • Management of social channels (including but not specific to Facebook, Twitter, Tax Talk Blog, LinkedIn)
  • Respond to specific customer audiences using the appropriate tone when engaging with those communities both onsite and on external social media platforms
  • Report customer feedback/questions to appropriate business areas
  • Support overall social media goals, objectives and strategies in all activities
  • Monitor specific audience related topics and report findings to appropriate stakeholders
  • Maintain timely industry knowledge to ensure that tools and channels are being used correctly
  • Work with internal teams and external agencies in the planning stages of campaigns to understand the potential lifts in client interaction on social media channels.
  • Work with the USA team in terms of response monitoring and leveraging their listening devices

The ideal candidate will have the following qualifications:

  • Bachelor's degree in marketing, communications, public relations or equivalent training
  • 2 years online experience would be preferred
  • Demonstrated history of successfully implementating social media tactics
  • Ability to write, with minimum editing and senior-level oversight, persuasive, grammatically correct and effective copy
  • Solid organizational, planning, project management and an excellent attention to detail
  • Strong knowledge of Microsoft PowerPoint, Excel and Word
  • Independent worker, strong customer focus, team player, highly developed interpersonal communication skills
  • Knowledge of HootSuite, or similar brand monitoring platform
  • Web savvy with a keen understanding and passion for social media
  • Familiar with Facebook insights and other Facebook business tools is an asset
  • Ability to prioritize and multi-task

Indeed - 15 months ago - save job - block
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