Direct Response Marketing Samurai (6-month contract)
FreshBooks - Toronto, ON

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Do you love driving leads through the web? Is online customer acquisition in your DNA? FreshBooks is looking for an experienced contractor with a direct response background to help execute and support on our online marketing efforts immediately. This position is a contract position for a term of 6 months.

While FreshBooks has seen tremendous growth over the past 9 years, with over 30 million small businesses in North America alone we have really not even started to get started. That’s where you come in. As our Direct Response Marketing Samurai you will help us reach our goal of reaching all the small business service professionals who are looking for cloud accounting.

You will:

Test and drive customer volume. And you will do that by hunting down, testing, qualifying and growing new media channels to effectively reach the small business audience online. Whether it’s banner advertising, email marketing, paid social media, vertical optimization or any host of other channels, you’ll continue to point and lead us in exciting directions and build the plans, models and executions to make it all happen. You will also support our SEO, PPC, and SEM efforts to help us manage and scale the search-marketing channel quickly and efficiently. And that excites you because you like to break new ground. Your success will be measured in growth in qualified customer volume and traffic to the website. It’s that simple, and that is exciting.

You must have:
-A minimum of 5 years as a proven direct response marketer online, with a history of proven, high volume customer acquisition where you owned the results (i.e. non-agency)
-A risk taker mentality at heart with discipline in your veins
-A remarkable ability to tailor and match our core message to new channels you are testing
-Experience working with external agencies and consultants
-Extremely strong budget management skills and maturity
-A sharp, analytical mind to measure, manage, build out and optimize your plans
-An overwhelming drive to continually deliver better results every time
-The desire to make an impact and be part of an exceptional team
-The drive and accountability that comes with being measured by direct bottom line results
-Experience with advanced Excel functions and dashboard reporting is a plus

How to apply:

At FreshBooks, we are fanatical about our customers and their businesses. We do everything possible to learn from, and help them, as a way to maintain leadership in our industry. If you’ve got what we’re looking for, send us your resume to careers AT freshbooks DOT com.


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