Public Relations Manager
Free The Children - Toronto, ON

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Position available: Manager of PR and Publicity

Are you a person who enjoys challenges and making a difference in the world? Free The Children is the largest network of children helping children through education in the world. Through our organization's unique youth driven approach, more than one million young people have been involved in our innovative programs in more than 45 countries. Founded by international child rights activist Craig Kielburger, Free The Children has an established track-record of success, with four nominations for the Nobel Peace Prize and partnerships with the United Nations, and Oprah's Angel Network.

We Day seeks a driven and experienced Manager of PR and Publicity who will report to the Associate Director of PR and Publicity. The candidate should have approximately two - three years of experience working in public relations and demonstrate an ability to manage programs, relationships and a team.

Our work environment appeals to self-directed, flexible team players who have great interpersonal skills, learn quickly, and relish the opportunity to develop and execute retention strategies to promote long-term youth engagement.

The position is based out of Free The Children’s International office in Toronto (233 Carlton Street). A minimum two-year commitment is expected. Salary is to be negotiated. There is a six (6) month probationary period, upon reaching the three (3) month period, all staff members are offered a health plan including dental and Employee Assistant Program.

Please apply online:

While resumes are important, we want to know what makes you a great fit for our team and culture. We will consider resumes on a rolling basis and would like the right person to join us as soon as possible.


Report to the Associate Director of PR and Publicity, We Day
Manage and mentor PR coordinators
Active participation in meetings with other business units and external partners
Create and execute strategic PR plans to support We Day events across North America and the UK
Oversee and develop media materials and key messaging
Media training & Media relations
Manage media sponsorship in We Day markets globally
Event management and execution for large scale, high profile events including press conferences, red carpets and youth-focused regional events
Coordinate, prepare and facilitate interviews with Free The Children spokespeople, ambassadors, etc. in relation to We Day
Assist in day-to-day team management and mentorship
Administer the highest level of quality control
Available for travel across Canada and internationally, work evenings and weekends where necessary

Skills and Qualifications

Approximately 2 - 3 years of experience working in public relations
Experience in and proven understanding of successes in media relations
Strong relationships with media across Canada and the U.S.
Capable of demonstrating strong diplomatic and critical listening skills
Extremely organized with the ability to multi-task in a fast-paced environment with tight deadlines
Superior verbal and written communication skills with the ability to articulate in a clear, concise and compelling manner
Intuition for interpersonal relationships and relationship building
Extremely proactive with the ability to provide prompt follow through on projects
An organized self-starter, with the ability to work well both independently and as a team
Ability to accept specific direction, with an outstanding work ethic
Positive, enthusiastic, presentable and comfortable speaking in front of large groups
Bachelor’s degree preferred in Communications, Journalism, English or PR-related discipline and/or relevant experience in the field
Proficiency with electronic communication, computing, and other systems that comprise the modern working environment

What makes Free The Children unique…

A Top Employer for Young People, Free The Children is filled with passionate, driven, hardworking, entrepreneurial, shameless idealists, this means we work late, set high goals and exceed them, and then push hard the following year to beat and exceed last year’s goals of empowering youth to change the world.

If you are looking for a predictable 9-5 work environment, this won’t be the right fit.

If you are inspired and excited by collaboration, making friendships with the most incredible people, unique additional responsibilities like working on our We Days and your personal values align with our core values, we would love to hear from you.

Free The Children sincerely thanks all those who apply, however only those considered for an interview will be contacted.

About this company
Free The Children is an international charity and educational partner that believes in a world where all children are free to achieve their...