On September 24, 1987, Fountain Tire sold a 49% interest of its business to Goodyear Canada; a move that was a first for the industry, yet has ultimately proven to be a mutually beneficial partnership for both companies. Not only was Goodyear able to enjoy its partnership with a premier Western Canadian tire retailer, but Fountain Tire was proud to be involved with an excellent manufacturer who also had an established marketing presence. This new partnership certainly enabled Fountain Tire to pursue its retail expansion strategy, and focus on being an exceptional retailer. In turn, Goodyear would focus on what they did best: manufacture.
By the end of the 90s, 100 new Fountain Tire stores had been added across Western Canada. As the number of Fountain Tire stores increased over the years, so did the size and nature of the Fountain Tire Head Office. Taking the partnering relationship beyond the role of just supplier of retail goods, the Head Office became much more of a resource center for the stores, providing support in the areas of purchasing, point-of-sale systems, training, accounting, credit, insurance, legal services, human resources, and marketing. This unique partnership structure has helped Fountain Tire to be named one of the "50 Best Managed Companies" every year since 1994. In addition, Fountain Tire became a Platinum Club Member in December 2003 for consistency as one of Canada's 50 Best. Today, Fountain Tire is continually looking to expand its operations in existing markets, as well as new markets. – less – More from ZoomInfo »