Search Engine Marketing (SEM) PPC Specialist
Field ID - Toronto, ON

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Field ID, a progressive and rapidly-growing company, is reinventing the inspection and safety compliance management space. With recognition from the Ernst & Young Entrepreneur of the Year Awards, the Deloitte Technology Fast 50, and the Profit Hot 50, we’re proud of what we’ve accomplished and excited to reach even greater heights. If you’re looking for a fun and team-oriented environment, it doesn’t get any better than this!

Do you obsess over conversion rates? Do keywords keep you up at night? If so, our growing marketing team may have an opportunity for you. We are looking for a Search Engine / Performance Marketing Specialist to manage and optimize day-to-day PPC activity. This is an excellent opportunity for a candidate with a computer background and a strong interest in search marketing to hit the ground running with a leading cloud-based software company.

Key responsibilities:

Daily management of PPC activity with a focus on conversion rates, quality score and cost per acquisition
Keyword research and ad copy testing and optimization
Planning and managing display network placements
A/B testing and optimization of landing pages
Ongoing analysis and reporting of results
Implementing code-level changes to company website

Desired Skills & Experience

Post-secondary education (Computer Science or Marketing preferred)
1-2 years managing paid search campaigns
Analytical skills and the ability to pull actionable insights from data
Excellent communication skills
Experience with HTML
Experience with MODx a bonus
Relevant PPC certifications a bonus

Company Description

Field ID is the world’s leading paperless safety compliance and inspection management system. The company’s easy-to-use, cloud-based inspection software has revolutionized the way companies manage safety compliance, create safer workplaces, and improve quality assurance processes.

Field ID combines web-based technologies with the power of mobile devices and electronic identification (RFID and barcodes) to improve the efficiency, reliability and reporting of workplace safety management. Manufacturers, distributors, third party inspectors and end users worldwide use Field ID to inspect facilities and equipment, improve training management, and track assets such as cranes, slings and harnesses.

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