I am in charge of social media channel of Elsevier China area, so I when I arrive the office, I start to search any possible source for our weibo post. Typically, they are from scientific papers on ScienceDirect, a leading paper library product of Elsevier, Elsevier Connect, and other publishing materials. I need read through all the professional messages and translate the content into Chinese, then post. There are around 6 to 7 posts per day.
Then, I need to look into the SEO/SEM/PPC issues inside weibo account. I launch 2 to 3 promotion plans a month.
In the afternoon, when all the daily weibo affairs are settled down, I start to update elsevier webpages, including journal homepages, elsevier subject pages, awards and exhibition pages. Sometimes I help to create email campaign templates, and create and upload web banners through Google DFP.
Since I was a green hand when I start this job, all the processes are learned from the daily work. I learned much, from the skills to the social methods within a working environment. But I like learn new things.
I think to manage, it means making every worker works for the best profit of the company and use existing and potential resources to expand the company's influence.
My co-workers are nice actually. The environment of Elsevier are friendly. The only bad thing I would like to indicate is that the publishing industry is too easeful. I want learn more compared than mycurrent status.