Reporting to: Retail Market Manager
Location: Home Office
Elizabeth Arden is a global prestige beauty products company with an extensive portfolio of prestige beauty brands sold in over 100 countries. The company's brand portfolio includes Elizabeth Arden skincare, color, and fragrance products, PREVAGE® anti-aging formulas, the celebrity fragrance brands of Britney Spears, Elizabeth Taylor, Mariah Carey, Taylor Swift, and Justin Bieber; the designer fragrance brands of Juicy Couture, Alberta Ferretti, Alfred Sung, Badgley Mischka, Bob Mackie, Geoffrey Beene, Halston, John Varvatos, Kate Spade, Lucky Brand, and Rocawear; and the lifestyle fragrance brands Curve, Giorgio Beverly Hills, and PS Fine Cologne.
The heritage of the most recognizable brand names in the world, coupled with our model for success, offers a tremendous opportunity for individuals looking to join our company.
Under the guidance of the Retail Market Manager, the Sales Account Executive is responsible for the execution and achievement of a profitable store level retail sales plan. This position will proactively work with the key stakeholders at store level to develop strong retailer relationships, ensure excellence in program execution, and negotiate future store level business opportunities.
Main Areas of Responsibility
Responsibilities include, but are not limited to:
o To achieve retail sales plan within approved spending parameters through superior execution of marketing programs, well developed consultants, and store level relationships.
o Conduct quarterly business reviews with Store Management to identify opportunities to grow the business.
o Monitor and adhere to assigned spend budgets on testers, demos, event activities and return goods.
o Assist Store Management in hiring and developing strong beauty consultants. Follow-up on beauty consultant expectations (e.g. monthly submission of Daily Business Records and use of client files).
o On counter coaching and training to store level staff (both fragrance and skincare/color counters). Monitor the use of provided in store training tools, weekly event planning, and the use of the product manual at fragrance and skincare/color counter level.
o Negotiate profitable in-store support and visual presentation for key events.
o Pro-actively pursue the flow of promotional and basic inventory being ordered.
o Create continuous profitable in-store events to build the business, within budget
o Act as an ambassador for Elizabeth Arden Canada.
o Establish a strong team of demonstrators, and track performance to goals.
o Communicate and provide solutions for all challenges faced within a territory that may impact sales results. For example, space and location issues, staffing, and inventory.
o Complies with health and safety rules and procedures.
o Performs other related duties as assigned.
Requirements and Skills
o Previous experience in a cosmetics, luxury goods, or branded goods company and familiarity with store groups.
o Post secondary degree preferred.
o Proven success working in a sales environment and achieving sales targets and controlling costs.
o Ability to develop and maintain strong work relationships.
o Experience managing, developing and coaching individuals and teams.
o Ability to analyze sales results, future sales options, promotional results and field team performance.
o Strong interpersonal, negotiation and presentation skills.
o Excellent oral and written communication and problem solving skills.
o Team oriented.
o Strong computer skills including Word, Advanced Excel, Outlook and PowerPoint.