EC&O Venues has teamed up with the organiser of the Autumn Ideal Home Show, dmg world media, to produce four podcasts to promote the show which takes place at Earls Court from 6 - 15 October. The project is the first major example of EC&O Venues' commitment to its new digital marketing strategy which adds further value to organisers' marketing activities.
A joint marketing initiative from EC&O Venues and dmg world media, the podcasts were designed to give the audience a flavour of the show's content, some celebrity advice and encourage visitors to visit the show to find out more.
The podcasts, produced by Sonique Ltd, feature a celebrity expert from the exhibition and are available to download from the show's website in the run-up to the event. The first podcast on the website by Alison Cork, writer and broadcaster specialising in property and interiors, was downloaded 2,500 times within the first 24 hours. – less – More from ZoomInfo »