Dollarama is Canada’s leading national operator of dollar discount stores. Dollarama has grown to become a household name, a shopper destination, and a Canadian success story.
The roots of Dollarama stretch back to 1910 when Salim Rossy opened a five-and-dime store in Montreal. Over the ensuing decades, the chain was subdivided among Salim`s descendants. Larry Rossy took the helm of 40 Rossy Stores in 1973 and, being a great visionary and entrepreneur, conceived of a new concept that would cater to his consumers’ needs, a one-price discount store. By 1992, Larry Rossy opened the first Dollarama store and transitioned the business from a general merchandise retailer to a single price point dollar store chain. By 2009 Dollarama operated more than 600 stores (five times larger than their next largest competitor), launched their multiple price point product offering and became a publicly traded company on the Toronto Stock Exchange. Today, Dollarama is a $1.6 billion company, operates more than 700 stores from Newfoundland to British Columbia, and employs 15,000+ associates across the country. Dollarama has carved out a unique niche in the market and continues to successfully dominate the Canadian dollar discount market.
Dollarama’s mission is simple: to provide value for the customer and to exceed their expectations of the quality and variety of products they can purchase for $1 to $3.
Dollarama has a proven growth strategy that has delivered consistent positive results over the past 19 years and the future continues to have an upward trajectory. The growth strategy is to continue to expand the store base and same store sales, to enhance profitability and to leverage the scale of the fixed infrastructure. Organic growth is the dominant focus for the business. Dollarama will grow to become 1400 stores in Canada. Critical to successfully achieving this growth building and developing a successful team of strong leaders and dedicated employees that thrive in a fun, dynamic and entrepreneurial environment.
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