Marketing Manager
Diversi-Tech Inc. - Lachine, QC

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Job Description

We are currently looking to fill the following position based out of our Head Office in Lachine:

Diversi-Tech inc. is currently looking for a Marketing Manager. Since its incorporation in 1984, Diversi-Tech has been a leader in the Air Pollution Control Industry designing, supplying and installing a complete line of Air-Filtration & Dust Collection products.

The Marketing Manager's Responsibilities include:
Working closely with management to launch new marketing initiatives to support, develop and foster relationships with our distribution networks and end users
Writing marketing content for web, email and print media
Conducting market research and competitive analysis
Developing the company’s direct response marketing strategy (mailers)
Collaborating with our team to improve work on web design and high performing landing pages
Optimizing the usability and performance of web pages, improving the visibility of our web properties
Managing Google AdWords and organic search campaigns
Managing online web placements including organic and paid search engine placement
Implementing ongoing enhancements to online strategy, including site optimization, SEO strategies and Google analytics
Creating business plans/proposals for marketing projects such as social media campaigns, ad campaigns, E-blasts, newsletters, sales support documentation, comparison sheets, brochures and trade shows
Managing and developing our social media (Facebook, Twitter, Google+, Linkedin and Youtube)
Tracking marketing campaigns, preparing performance analysis reports and making recommendations
Tracking and reporting on web trends and competitors online presence
Managing our database and developing a marketing startegy to connect with past customers
Experience in web design is not required but is preferred:
Manage Diversi-Tech's website including placement of content, creation of new pages, creation of web forms and visuals
Assist with the design and production of web content, marketing materials, including press releases, customer testimonials, case studies etc.

Desired Skills & Experience


Bachelor degree in Marketing or equivalence
Minimum of 3-5 years experience in a similar position with an emphasis on web-marketing campaigns
Fluency in English, spoken and written. French, spoken and written an asset
Proven track record with successful web based marketing campaigns to drive sales and online traffic
Solid understanding of SEO, online advertising (PPC, Google AdWords) web analytics and reporting;
Strong knowledge in digital and online media including websites, social media applications, email marketing,
Deep understanding of how to effectively segment, nurture and grow a database of leads and customers

Manufacturing/Industrial industry exposure, Extensive B2B Marketing experience
Proficient with Google Analytics, HTML, Adobe CS and common web languages (Java, ASP);
Experience with creating and managing websites content, prototyping, creation, and design.
Understanding of landing page optimization, A/B and MVT and Google Website Optimizer
Experience with the design and development of online promotional materials and acute vision for design layouts
Manufacturing industry exposure

Company Description

Diversi-Tech inc. has been a leader in the air pollution control industry since 1984, supplying a complete line of air filtration, fume extraction and dust collection products to industrial users. Diversi-Tech has sold customized filtration systems around the world to a variety of different industries ranging from aerospace, mining, manufacturing, metal fabrication and automotive companies.

Diversi-Tech separates itself from the competition by developing and bringing to market patented revolutionary technologies such as the Injection Cleaning System (ICS) developed to clean cartridge filters. The patented ICS Cleaning system was improved upon, with the goal of cleaning cylindrical cartridge filters used in dust collectors. The Green Filter Cleaning Machine meets this need by offering customers in the mining industry and companies dealing with many filter cartridges the ability to clean and reuse cartridge filters, saving companies from costly filter replacement and disposal costs.

Diversi-Tech has also recently developed an innovative and intelligent new fume extractor. The Fume Tracker is the world’s first intelligent capture arm that allows welders to breathe easy as the fume arm automatically follows the weld arc capturing fumes without manual repositioning. The Fume Tracker increases workplace productivity and safety by reducing the workload for welders and ensuring optimal fume capture at source.

Diversi-Tech offers a complete line of air pollution control equipment including the Fred Portable fume extractors with Fume Tracking, Diversi-Tech Wet and Dry Downdraft Tables, Centralized Wet and Dry Dust Collectors, Cartridge Filter Cleaning Machines, Ambient Air Cleaners, Mist Collectors and Environmental Booths. These air filtration products provide a solution for all types of airborne pollutants including; metal, wood, plastic, composite, oil, coolant, mist, spray paint, odor, and fume control. With a detailed assessment of your needs, professional installation services and our hands-on approach, Diversi-Tech will create a safe environment for your employees. Our trained staff provides engineered solutions to meet and surpass government requirements.