Int'l Strategic Technical Marketing Manager
Derhak Ireland Executive Search Partners - Richmond Hill, ON

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This exciting and challenging position reports directly to the Canadian President of this $40 million, 20 year old company -- the global market leader in their industry. Their parent company is a $1.6 billion US corporation.

Their 90+-person Canadian team works fairly independently as well as collaboratively with their US-based parent operation out of a modern two-story building conveniently located just off of the 404/407 in Richmond Hill. A global team of 15 people is spread around the world. Staff turnover is extremely low, which is a testament as to how much people enjoy working here. They are committed to providing an environment where everyone is treated with dignity and respect and will provide you with an opportunity to grow. The atmosphere is professional but relaxed.

This Marketing Manager will need to interface with sales, engineering, business and product development teams in diverse markets and help in developing new market applications. Ideally they will need to be somewhat technical and to have a firm grasp on strategic product marketing in a technical environment.

Work with the Business Development team to develop annual marketing plans
Liaise with Management, Sales and Engineering to gather information to be used for the development of brochures, technical papers and presentations.
Design, implement and evaluate advertising campaigns, both print and electronic
Develop promotional material, product brochures, memos and articles
Select and manage marketing communications agencies
Coordinate artwork and photography
Proof and monitor production of literature and promotional material
Plan and coordinate company’s presence at international tradeshows and seminars
Ensure electronic communications and websites are developed and maintained
Utilize online marketing opportunities available – through social media
Design, implement and manage promotional and PR programs that will raise awareness of company and its products and services
Ensure that internal staff are fully aware and briefed on new product launches and other sales and marketing activities

Bachelor’s Degree in Business or MBA with Marketing major (or equivalent experience)
5+ years experience in marketing communications in a fast paced high tech environment
3-5+ years of progressively senior strategic marketing experience
Experience with state-of-the-art internet marketing including Social Media
Knowledge of print production process and graphic design
Proficient in Word, Excel and PowerPoint
Demonstrated communications, presentation and interpersonal skills
Excellent technical writing skills and experience
Excellent project management experience
Broad knowledge of marketing principles and practices
International Marketing and Sales Experience
Can-do entrepreneurial attitude
Ability to manage concurrent marketing projects across three major target markets
Defense, military or robotics background would be useful
Being somewhat ‘geeky’ with an aptitude for technical products is a huge bonus

Next Steps:
Derhak Ireland is an actual 'Search' firm, (not a Recruiting firm) and our application process is very rigorous including a five step application, assessment, interview and presentation process.

Once you have submitted your resume, within 24 hours, you'll receive an invitation to do a RoleFit assessment profile, which evaluates your suitability for this position. This allows us to compare you with the other applicants, though we use it as a guideline together with your education and experience. It has been third party validated to be 80%+ accurate, the best in its class.

The third step is an assessment of candidate resumes, notes and RoleFit profiles by Derhak Search Partners and staff to determine our round one candidate interview list. The fourth step is a 1.5-2 hour in-person interview with two Derhak Search Partners, where candidates will be provided with a complete Briefing Document about our client, their business plans and this position.

Can/CSA Q830 Privacy Certification:
Derhak Ireland is Canada’s only Privacy Certified Search or Recruiting firm and as such; we will not release any information about you to our client or anyone outside of our immediate staff without your written permission.

RoleFit Survey:
The RoleFit survey is shorter and easier to complete than some of the other more in-depth Personality Profile or Assessment tools that we use. We normally use the RoleFit as a discussion piece with our candidates at their first interview. We use it to get a better understanding of who you are and how well you feel that the test reflects the real you.

We do not use the RoleFit or any of our other assessment tools or tests as a standalone, hiring decision tool.

Apply at

Thank you for your time and interest in this opportunity!

Please contact me with any questions:

Patti Pokorchak, Executive Search Partner

Derhak Ireland & Partners Inc. Executive Search
65 International Blvd., Suite 100, Toronto, ON, M9W 6L9