Compass Creative Media Inc. - Vaughan, ON

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Position Overview:
You will be responsible for generating the words, slogans and audio scripts that accompany advertising visuals.

Essential Job Functions:

  • Developing written content for RFP’s websites, sales letters, articles, slogans, audio scripts for advertising.
  • Meeting account representatives and discussing client requirements
  • Creating copy ideas based on the content required
  • Assisting and overlooking the production phase and editing content accordingly
  • Familiarizing yourself with the product, target audience and competitor activities in the market
  • Work closely with art director to ensure all the content being advertised is truthful and complies with codes of advertising practice
  • Writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)
  • Modifying copy until the client is satisfied
  • Typical schedule will consist of Monday to Friday, although work at times can extend into evenings and weekends. Copywriters are mainly based in an office; they may travel with the art director to visit clients, film and recording studios.

It is important that creative copywriters maintain an interest in:

  • Commerce, popular culture, and new advertising trends and techniques
  • Why loyal customers buy certain products
  • Competitor activities and successful campaigns being delivered by other agencies.

Education/Work Experience:

  • Foundation degree or degree in advertising, design or related subjects

Required Skills/Abilities:

  • Be highly creative and imaginative, and curious about clients' products or services
  • Be skilled in writing clear, concise and grammatically correct copy
  • Understand the different language styles that appeal to various target markets
  • Work well in a team
  • Be able to work under pressure
  • Have an eye for detail
  • Have an interest in commerce, popular culture, and new advertising trends and techniques.

Average Salary: $38,000