Colligo is seeking Global Marketing Manager, Partner Channel to lead the company in promoting our products globally through our partner network, which includes Microsoft and Apple. This role demands an action oriented leader who can deliver marketing campaigns that drive sales leads through the partner channel. They are a strong marketing leader who can do everything from defining a global partner program to writing email copy and analyzing data on results. If you are the best partner marketer in Vancouver and want to work with a company that Gartner calls one of the coolest on the planet, join us.
Market Persona – define the partner persona. Be the expert on why and how they buy. Provide insight into the key personas' information needs for each step in the buying process.
Market Positioning - describe the product by its ability to solve partner problems. Create internal positioning documents that will be used to develop external messages focused on each key buyer or persona.
Launch Plan – develop and present the product marketing plan outlining the tactics, timeline and goals to launch new products or releases.
Sales Enablement - identify and communicate the value proposition of the products to the sales team. Develop sales tools that support the selling process of the product (e.g. data sheets, power point presentations, web content, and video demos) to partners.
· Demand generation – work with the internal marketing team and external agency partners to develop marketing tactics that drive demand for our products to partners.
· Win/Loss Analysis – understand why recent evaluators of the product decided to buy or not to buy through analysis of CRM system and speaking with sales. What steps did they take in the purchasing process? Use the data to improve the sales process.