Centro was founded in 2001 to bring efficiency to local digital media buying. We built our own media management system to help advertisers buy ads effectively and quickly on local sites. We expanded to work with national sites and rapidly grew to one of the largest buyers of digital media in North America. Today we manage hundreds of millions in digital spending for our clients and we manage almost 100,000 campaigns, giving us incredible knowledge of the marketplace.
Today, we are building a unified SaaS application that automates and streamlines the entire digital media buying lifecycle - disrupting an industry where purchasing and transactions are done by phone calls, email and spreadsheets. On our platform, our customers will negotiate, analyze, and reconcile complex advertising deals seamlessly at a fast pace. The ability to manage any type of digital advertising campaign across all digital channels drastically improves the productivity and performance of media teams - reducing costs and maximizing profitability.
Of course, delivering technology that changes an industry’s status quo requires a massive product, design, and engineering effort. To do our heavy lifting, we attract talent from an array of disciplines to work in highly-collaborative, agile, cross-functional teams. Together we tackle the complexity of scale that comes from performing 30 billion transactions per day. We innovate with machine learning and Big Data solutions to deliver effective campaign performance. We create elegant user interfaces that unite all the functions of our platform into one, seamless, intuitive, and delightful experience.
Together, we are winning advertising tech; will you join us? – less