General Manager, National Retail Marketing
Cash Store Financial 34 reviews - Edmonton, AB

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Why Cash Store Financial? Are you looking for a company to advance your career? Look no further. Cash Store Financial is a well-established and growing company that employs over 2000 associates in over 570 branches in Canada and the United Kingdom. With listings on the TSX (TSX: CSF) and the NYSE (NYSE: CSFS), we are poised for growth. As Canada’s leader in the alternative financial sector, Cash Store Financial offers many key banking and credit products to our clients who are everyday people; including payday advances, money transfers, cheque cashing, prepaid MasterCards®, and bank accounts.

We offer a fun and fast paced environment, and have a proud history of promoting from within. Backed by first rate internal and external training programs, Cash Store Financial’s career opportunities are second to none in the alternative financial services industry. In addition to exceptional career opportunities we offer a comprehensive compensation and benefits package, a company matching RRSP program, a tuition reimbursement program and flexible hours.

Exceptional opportunity. Everyday People. Cash in with us!


Reporting to our Vice President, Marketing this role will have overall strategic responsibility for:

  • Developing national promotions and lead generating activities
  • Leading a Divisional Field Marketing Team
  • Works with Divisional Sales Vice President’s to co-develop regional marketing plans
  • Assists with the negotiations of 3rd party agreements, generates national level contracts to assist with local expenses

In addition to the above, key focus areas for this role will be:


  • Develop national, divisional and regional marketing plans
  • Set the national & divisional strategies
  • Oversees customer & competitive research projects
  • Maintain and supervise coordinator processes
  • Generate and chair Management Team Ad hoc meetings


  • Intermediate contact for all event sponsorships
  • Intermediate contact for all ad & promotional opportunities
  • Responsible for all direct or indirect executional aspects of national and regional events & promotional programs
  • Collaborates with RSM's to develop and manage all regional branch internal & external collateral / signage maximization
  • Responsible for all regional pre & post event / program ROI evaluations


  • Responsible for managing national budgets within predetermined limits
  • Oversee the expenditures of the divisional budgets
  • Responsible for all ROI & sales metrics based on budget investments from a national level
  • Collaborates with DVP & DFMM to determine budget allocations by region, branch & product.
  • Reviews all pre & post budget analysis reports and presentations


  • Responsible for reaching predetermined leads generation goals, in alignment with divisional sales & marketing goals
  • Responsible for the tracking, management & reporting of all lead generation efforts on a weekly basis
  • Responsible for the development & availability of all marketing / advertising tools developed by HQ
  • Works with the Divisional FMM, to plan & execute quarterly sales /marketing interlock activities
  • Presents weekly and monthly marketing activity accountability report
  • Works with Training to prepare selling presentations for corporate needs and sales
  • Create promotional material for the branches to use to help promote their products and services
  • Establish strong business to business relationships and strategies for growth and expansion of service offers
  • Helps develop and execute retail marketing strategy and identify key areas for growth
  • Coordinate with brand teams for artwork for client communication and advertising needs ensuring adherence to brand standards and strategy
  • Ensure retail locations support the overall brand vision as well as client traffic and sales goals
  • Ensure consistent, cohesive and brand appropriate messaging
  • Stay abreast of trends, best practices and emerging platforms in the fashion and retail space and track competitive activity
  • Partner with external agencies related to advertising, exclusive product and promotions, social media support and retail events/messaging


  • University Degree in Marketing
  • Minimum 5 to 7 experience in a National Retail Marketing Management role
  • Experience in managing agencies and third party vendors
  • Strong background in lead generation management
  • Outstanding interpersonal and customer service skills
  • Self-motivated and proactive to take on new tasks
  • Must possess strong business writing and communication skills
  • Excellent proficiency with Microsoft Office applications
  • Meticulous and organized


If this sounds like the right opportunity for you, then we want to talk to you!
Please call our Vice President, Marketing, Tony Limon, at 780 809 1348, or email your resume quoting ‘General Manager, National Retail Marketing’ in the subject line.

About this company
34 reviews
Cash Store Financial is a well-established and growing company that employs over 2000 associates in over 570 branches in Canada and the...