Search Engine Optimization and Marketing Specialist - Perm
CareerDriven - Toronto, ON

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Our client, a dynamic and rapidly growing provider of Internet services such as Web Development, Marketing and Search Engine Optimization, Pay per Click advertising, and Social Media Marketing, is looking for a Search Engine Optimization and Marketing Specialist for a full time position.

The SEO/SEM Specialist is responsible for implementing Search Engine Optimization and Marketing initiatives for clients, including content strategy, link building and keyword strategy to increase rankings on all major search networks. The SEO/SEM Specialist can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility
Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
Implement link building campaigns in coordination with client SEO goals
Keep pace with SEO, search engine, and internet marketing industry trends and developments
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
Monitor and evaluate search results and search performance across the major search channels
Communication to team and management on project development, timelines, and results
Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives
Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic
Work closely with the other team members to meet client goals
Professional Competencies

Passion for SEO and internet marketing
Outstanding ability to think creatively, and identify and resolve problems
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Ability to clearly and effectively articulate thoughts and points
High levels of integrity, autonomy, and self-motivation
Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications

A minimum of 2 years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Proficiency in MS Excel, PowerPoint, and Word
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
Experience working with CMS and building/administering content in CMS environments
Working knowledge of HTML, CSS, JavaScript, and website administrations
BS/BA degree preferred


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